LiveLink - Privacy policy

• Overview
• Personally Identifiable Information
• Non-Personally Identifiable Information
• JCB Use of Information

Changes to this Policy: Material changes to this Policy will be announced on this page and on our home page, JCBLL.com, at least 30 days in advance, so please check back periodically.

Links to other Websites: This Site may display links to Websites controlled by other companies or organizations. Please be aware that we are not responsible for the privacy practices of those other parties or the content or operation of their Websites.

Questions regarding this Policy should be emailed to: info@microlise.com with a subject line of "Privacy Compliance Officer"

In order to better provide you with services, our Site collects two types of information about its visitors: Personally Identifiable Information and Non-Personally Identifiable Information (i.e., anonymous information).

"Personally identifiable information" refers to information that specifically identifies you or is linked to your identifying information. We collect Personally Identifiable Information on the Site only when you choose to provide it to us, such as when you enter your contact details or send us a comment by email. We only use your Personally Identifiable Information to respond to your communication or provide the product or service you requested. We do not sell, trade, or rent your Personally Identifiable Information to others.

If you are a LiveLink subscriber: We also collect Personally Identifiable Information on this Site in order to provide the services you have requested. For example, Personally Identifiable Information is requested when you register for a account, login to use your account, or make use of “My Account” (a service allowing you to change your personal account settings).

Your subscriber account information might include your name, contact information, account number, credit card number or other payment or account information, vehicle identification, dealer preference, and other identification and contact information.

Sharing of Personally Identifiable Information with third parties:

We will only share your Personally Identifiable Information with third parties as authorized by you on this Site, under the terms of the subscriber agreement, or under special circumstances described in our Website Terms & Conditions. We may use third party service providers to verify financial information, such as the validity of a credit card. Those third party providers will have access to your Personally Identifiable Information, but only for the purpose of providing their relevant services.

How can you update, correct, or delete your Personally Identifiable Information? You may change any of your personal information in your account online at any time via My Account. We encourage you to promptly update your information if it changes. You may ask to have the information on your account deleted or removed, when your subscription terminates.

As a security measure we "back up" the data stored on our systems. Data archived for back-up purposes at a given point in time may include information that you corrected or deleted after the back-up was made. We do not rely on archived data in the normal course of business. If we do have to utilize backups, we follow procedures to restore only the most up-to-date information.

"Non-Personally Identifiable Information" refers to information that does not by itself identify a specific individual or is not linked to your Personally Identifiable Information. We gather certain information about you based upon what pages of our Site you visit in several ways. This information may include the address of the Web site that you just came from (the Uniform Resource Locator or "URL"), which URL you next go to, what browser you are using, and your Internet Protocol ("IP") address.

We monitor site traffic for administrative purposes, for example, to ensure smooth site traffic flow or to assess what pages on our sites are visited the most and by visitors from which countries or Internet Service Provider (ISP) domains. We also track and store visitors' traffic patterns throughout their online sessions, including which pages a visitor views while using our Site. This allows us to measure relative visitor interest in the various areas of our Site for product and services development purposes. Any information we collect is used for our own internal purposes to improve the content of our Site, to enhance users' experiences when visiting our Site, to customize the content and/or layout of our pages, and to provide the services required by an individual visitor. To do this, our Web servers aggregate the anonymous information that your browser automatically transmits anytime you are on the Web. We do not use this information to attempt to identify you.

Cookies and web beacons: We may enlist the services of a third-party Web-statistics service provider, but only under the condition that the service-provider's use of this anonymous data is limited to providing the services we request. In order to collect anonymous statistics about our Web traffic, we may use "web beacons" (also known as "pixel tags" or "clear GIFs"). Our Site utilizes a standard technology called a "cookie" to collect information about how our Site is used. A cookie is a small data text file, which a Web site stores on your computer's hard drive (if your Web browser permits). Cookies were designed to help a Web site recognize a user's browser as a previous visitor and thus save and remember any preferences that may have been set while the user was browsing the site. A cookie cannot retrieve any other data from your hard drive, pass on a computer virus, or capture your e-mail address. We do not use cookies to store any Personally Identifiable Information.

Third parties and your Non-Personally Identifiable Information: We may provide aggregated Non-Personally Identifiable Information about our visitors' traffic patterns, and related site information to third parties.

We may use a third party ad server to serve ads on our Site. We do not provide ad servers with any of your Personally Identifiable Information. The ad serving company may place its own "cookie" on your computer and collect Non-Personally Identifiable Information that is automatically transmitted by your browser, such as your IP address.

We use industry-recognized information technology to protect the security of our visitors' and subscribers' Personally Identifiable Information. We also encourage our partners and service providers to adopt and follow commercially appropriate privacy policies.

Disclosures for legal reasons: Please be aware that in certain circumstances, it is possible that personal information may be subject to disclosure pursuant to judicial or other government subpoenas, warrants, or orders.

Changes in ownership: Microlise may decide to sell, buy, merge, or reorganize businesses to further strategic or business interests. Where a transaction of this kind involves disclosing personal information to prospective or actual purchasers, our practice is to seek appropriate protections consistent with our privacy policy.

Microlise shall provide access and use of Data to JCB for the operation and improvement of JCB equipment, the telematics system, and JCB’s other products and services.